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 Mike Fitzgerald, SEO Pro
Being an independent web designer and search engine optimization consultant, I constantly deal with several imperative factors that can help me promote web page for search engine.
Tactics to improve search engine positioning indexes have grown increasingly complex over the last 10 years; in 1997 you could simply add many repetitions of the key phrases you are trying to promote to your web page and this would increase your ranking on search engines such as AltaVista, whereas in the present day if you use this technique you could possibly incur a penalty from the search engines for ‘spamming’.
Of course the major player today is Google. It delivers more than 70% of search queries on the internet presently, and recently had their IPO. They have grown incredibly fast just because of the fact that they were founded on the lines of a democratic search engine; the more links that a given site has from other sites, based on the same topic, the more ‘power’ it would get, similar to votes. This is also known as thematic-based link building.
On this site we will explore more such related issues, feel free to browse around, and if you have any questions, by all means drop me a note at info (at) seo-optimization-firm.com
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