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Google Pagerank

Google defines page rank as: "Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

The Page rank value is a key factor in how Google deems to be the importance of your page when compared to other web pages.

One of the tips on making user friendly website is the complex Page Rank algorithm that is employed to figure out a page's Page rank related to the quantity and quality of inbound links to the page.

Page Rank is not a straight line increase, it's logarithmic, which means it gets harder to get more the higher you go. It is a lot harder to boost a page's PR from 5 to 6 than from 4 to 5. The PR shown in the Google toolbar isn't the actual PR of the page, just the integer value.

If your site is in a competitive field, a 5 might be a reasonable level of Page Rank. If it is listed in a non-competitive field you need to aim for a higher PR. In general though, when it comes to Page Rank more is always better.

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