The term, "Google Sandbox" is described as a process of Google ranking that appears to slow the debut of new sites in the top SERPs. The sandbox effect existence tends to depend on the side of the black hat or white hat debate that one comes from.
People just refuse to use common sense when it comes to getting front page rankings on Google.com SERPs. This is apparent by the sudden rise in popularity of text link sites as a way to help achieve high rankings in the SERPs. Many people or so called webmasters make an effort to add numerous of irrelevant links just to acquire a rank in Google or other search engines. But the bad part of it is that, links alone WILL NOT let you to the front page results in Google. Rather, the impact will get you to what is known as the Google Sandbox Effect. What the "Google Experts" or the seasoned SEO professional forget to tell you is that Googlebot is an indexing bot which keeps information on every website that it indexes in it's database. In this "cache" are your pages, and the links from those pages. Google uses this information to determine if you are attempting to influence the search results ranking by participating in practices such as aggressive link building. Google also has in the database, the amount of time it took the authority sites in each category, to build natural links over the last 7 to 10 years. (Natural Link Building) So all those sites who go on a link building spree and exceed the averages it took an authority site to build links, will receive a dampening filter for trying to manipulate the SERPs or Artificial Link Building. Hopefully this will put the "Google sandbox" myth to rest and allow people to open their eyes to the real problems of trying to get websites with great content listed in the front page rankings of the search engines.
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