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Are you Search Engine Friendly? We live in an age where search engines play a vital role to help us find information, products or services and the web site owners who offer such services online would definitely like to be in the number 1 position for a particular keyword or at least on the first page of search engine result pages. To obtain these valued positions, it is important for the search engines to decide that your site deserves that prestigious place. As the web site owners or the webmasters, it is important to discuss how the search engines will come to this conclusion for the overall success of a site? While there may be many ways to accomplish this, one of the fundamental things that can be done is to make sure your site is "search engine friendly". A simple fact that can constitute your site to be search engine friendly is that, the site is for the end-user and not for the search engines. Since the search engines are not going to pay you for your services, rather the end user will, so you should design and market your site with end-user point of view. By keeping this fact in mind, the following free tips on user friendly website can be followed:
- Submit your site to other sites that are indexed in search engines so that they can find you and crawl your pages. But one should submit the site in known directories as these are regularly crawled by the search engines.
- Your site Meta tags should give command to the crawler to index the pages within your site.
- One another important factor is the content that should be relevant to the site and written in a natural way. It should keep in view the targeted customer, geographical location etc.
- There should be a unique title and description for each page of your website. Whether it’s a static or a dynamic site, you should have a unique title for each page as the title is the first thing that a search engine looks at.
- Make the best of your site to the possible extent without using tricky ways.
For any entity looking to attract business via the web, there should be definitely a high number of links from related web sites and directories on the net. Achieving in-bound links from other sites is the fundamental key to achieving success in Google, and to a lesser degree in the other major search engines such as MSN Search and Yahoo.
The traditional way of increasing your links is simply using first person contact; asking your associates and contacts to link back to you on their webs sites. It is a semantic relationship.
For example, to rank higher for your key phrase ‘xyz blue widget consultants’, it is exponentially better to have links pointing to your website like this: XYZ Widgets – Blue Widget Consultants as opposed to: XYZ Widgets Both these links point to your web site, but the first one is better as it implies your theme. A search engine is only a collection of software algorithms and cannot be expected to know what an ‘XYZ’ is, but it definitely can sort out the meaning behind ‘blue widgets’.
Eventually, over time and many references, abstract brand names such as IBM, Levis, Lexus, etc. come to be associated in the search engines databases with the adjectives that describe them; Computers, Jeans, Luxury Cars. Your goal with increasing your web site’s presence on these search engines must be to achieve this same level of parallel recognition in the engines.
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